PODCASTS

GYDA EXPERT AND INDUSTRY LEADERS

Interviews, conversations & regular updates from the GYDA team and expert associates.

INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP

Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.

N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).

PODCAST Robert Craven PODCAST Robert Craven

The Digital Agency Market and Strategies for Success with John Readman of ASK BOSCO

In this GYDA Talks, Robert talks to John Readman of Modo 25 and Ask Bosco. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses.

Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work with their performance data and teams in increase sales and reduce ad spend.

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PODCAST Robert Craven PODCAST Robert Craven

Seeing the Agency Sector Clearly: Real Data, Real Decisions with Tom Salmon of Agency by Agency

Tom supports agency founders and leadership teams to solve gnarly issues. As Co-founder of Agency by Agency, he heads up product development and leads on bespoke research and work with M&A advisors.

A people-centric business leader, strategist and marketer, Tom works with agency founders and management teams to develop differentiated propositions, improve operations and manage change.

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PODCAST Robert Craven PODCAST Robert Craven

Where Are Agencies Headed? With Nate Burke of Diginius

”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving, developing teams and people, and integration of online and offline worlds.

I am the CEO at Diginius, a London based software and services company with a performance driven approach designed to help you grow your business online.”

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PODCAST Robert Craven PODCAST Robert Craven

Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth with Paul Sullivan of ARISE GTM

In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy is overlooked, giving you a sense of security about its thoroughness.

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PODCAST Robert Craven PODCAST Robert Craven

Repositioning for Agency Success with Will Roberts of WebBox

This podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency.

Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge.

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PODCAST Janusz Stabik PODCAST Janusz Stabik

Creating a Business to Support Health with Steve Grant of Figment

In this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their ideal clients and grow healthy, sustainable businesses.

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PODCAST Robert Craven PODCAST Robert Craven

Why We Should Celebrate Mid-Level Agency Managers

Listen as Rob talks about your mid-level managers and why you should be investing in their future, with leadership and management training to develop their skills and mindset. Your agency's future leaders need commercial awareness, strategic thinking and entrepreneurial flair.

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PODCAST Janusz Stabik PODCAST Janusz Stabik

Saying No, to enable high performance - Andres from Holini

Janusz and Andres discuss: Running an agency that has a waiting list of high quality clients, due to:

- Hiring only the best talent (1/100 of applicants)

- Saying no to clients that we aren't confident that we can deliver 100% quality for

- Saying no to services that we're uncomfortable with

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PODCAST Robert Craven PODCAST Robert Craven

Director Fatigue - the Agency Leader Affliction

In this video, Rob discusses the concept of director fatigue and how it is affecting various aspects of our lives. He highlights the current state of affairs, the sluggishness in pipelines, the prolonged duration of tasks, and the exhaustion experienced by agency directors and clients alike.

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