Robert and George discuss scaling and rebranding agencies UK Linkology and Reachology to over £4 million in turnover.

In this podcast, Robert talks to Paul Smith, who elaborates on the SOSTAC framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use.

In this GYDA Talks, Rob talks to Jon Payne… a "Totally unemployable" RevOps Consultant and Fractional Commercial Director

In this GYDA Talks, Robert talks to Matt Essam, a creative business coach, author, and speaker who helps creative studio founders and service-based business owners attract better clients and grow with confidence. He’s known for practical frameworks such as his Partnership Playbook™, that turn relationship-building into a consistent client-attraction strategy.

Blair Enns introduced his background as the founder of Win Without Pitching, a sales training organisation.

Robert Craven presents the "GYDA State of the Nation for Q1 2026," characterising the market as volatile. He emphasised that "trust is your superpower" for agencies facing AI, outdated business models, and low growth and goes on to detail winning strategies like niche specialisation and service expansion to possibly become "transformation partners." Robert concludes with an action plan for leaders to pivot from "traffic to trust" and drive decisive action.

David, Managing Partner at M&A Advisory and Principal at Eaton Square, leads M&A transactions to maximise client value in consulting, marketing communications, digital, and MarTech sectors. With over 30 years of experience in corporate finance, business management, and strategic consulting, David offers deep insights into industry dynamics and trends.

In this GYDA Talks, Rob talks to Sarah Clay. Sarah is a LinkedIn trainer who helps professionals harness the power of social media to amplify their voices and grow their businesses. With a career that spans law, photography, TV production, and marketing, Sarah discovered her passion for social media while leading PR and social media for a film company. Growing up as the only girl among six brothers taught her creative ways to be heard -skills she now passes on to her clients. Driven by a desire to make an impact, Sarah brings her diverse experience and “secret sauce” strategies to empower others to stand out authentically on LinkedIn.

In this GYDA Talks, Rob talks to Andy Bounds, who helps companies communicate better.

In this GYDA Talks, Rob talks to Antoinette Dale-Henderson, a TEDx speaker, executive coach and founder of The Gravitas® Programme. She has over 25 years’ experience in leadership communications, including 16 years holding senior positions in some of the world’s top PR agencies.

Antoinette specialises in delivering strategically-driven, bespoke leadership programmes and masterclasses, which are proven to make a powerful difference to leaders and their teams.

She’s on a mission to decode Gravitas and demonstrate that it’s a skill that can be accessed by everyone. Her proprietary Gravitas® methodology has empowered thousands of leaders to navigate change with credibility and confidence for over a decade.

In this GYDA Talks, Rob talks to David Plunkett of Collaboration Junkie, a ‘nearbound specialist’ who helps agencies gain work through word-of-mouth referrals and partnerships.

Humans have always been tribal, based on shared values, and business is no different.

Referrers are the tribe who appreciate your value but may not fully understand it. They need to be educated.

Partners are the tribe who know your value and can leverage it.
They need to be motivated.

Collaboration Junkie work with Agencies and other businesses where high degrees of trust are needed in their sales process, to develop the skills, systems and processes that allow for the consistent delivery of ideal clients, at the ideal time to buy, from trusted third parties.

In this episode, Remeny Royle and Robert Craven pull back the curtain on the all-too-common pitfalls in agency-client relationships.

Remeny helps agency owners and professional services to understand what their clients truly think of them. By listening to their clients, she can help proactively turn clients into advocates.

In this GYDA Talks, Rob talks to Robin Bonn, CEO and founder of Codefinary a specialist consultancy helping agencies reimagine differentiation to scale faster, command a premium, and attract top talent. With 25 years’ experience driving growth for global networks, independents, and start-ups, Robin has advised some of the world’s most renowned agencies and led pitches for brands including Spotify, Microsoft, and Ford. He is also an executive coach, Marketing Week columnist, founding co-chair of BIMA’s CEO & Leadership Council, mentor for SheSays, author of Market of One, and host of The Immortal Life of Agencies podcast.

Robert Craven hosted Roland Gurney from Treacle to discuss how agencies can improve their positioning by focusing on a clear specialisation to overcome market saturation and weak sales pipelines.

Roland introduced the "magic triangle" framework of "who," "what," and "how" to help agencies narrow their target clients, focus their service offerings, and define a unique delivery approach.

In this GYDA Talks, Rob talks to René Marek. René is the Founder of ByWednesday and Lead Summit, where he helps B2B companies across Europe build multi-million euro pipelines without chasing leads. Starting his career in sales, René experienced firsthand the grind of cold calling before discovering the transformative power of marketing-driven growth. Guided by principles of delivering quick results while building long-term foundations, he developed the Event-Led Go-To-Market model - using webinars, summits, and VIP events to convert anonymous contacts into warm leads and establish industry authority. Through his work and his conference, René empowers founders, CMOs, and sales leaders to align sales and marketing strategies around one core belief: the best companies don’t chase leads… they attract them.

In this GYDA Talks, Rob talks to Ryan Hall of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable and scalable solutions.

Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped lead global brands such as Deutsche Bank, HSBC, Sky, M&S, First Direct, Trainline, Vodafone, The Independent, UBS, Bank of America and The Times buy market-leading solutions.

His passion is to share his expertise and insights with other founders, CEOs and business leaders who want to create a market position that stands out in a B2B market.

Robert Craven interviewed Will Bagnall about Suso Digital's history, growth, and adaptation to the evolving digital landscape, including their specialisation in SEO, overcoming scaling challenges through talent strategies, and successful white-label partnerships.

Robert Craven and Amanda Walls of Cedarwood Digital, a Manchester-based performance marketing agency, discussed their client acquisition strategies, focusing on mitigating "ghosting" through initial calls and pre-qualification based on budget (£5,000-£15,000) and ideal client profiles (finance, insurance, healthcare sectors).  They emphasized a multi-pronged approach including LinkedIn case studies (at least one weekly), industry events, and a strong brand presence, while acknowledging AI's impact on SEO and the increasing importance of digital PR.

This podcast features a conversation between Robert Craven and John Readman, discussing John's career in digital marketing and the evolution of agency models.

In this GYDA podcast, Robert talks to Rory Spence of The Wow Company. Day-to-day, you can find Rory helping ambitious business owners who want to build beautiful businesses, make more profit, streamline their financial processes, and be able to take more time to work on the business, rather than in it.