PODCASTS
GYDA EXPERT AND INDUSTRY LEADERS
Interviews, conversations & regular updates from the GYDA team and expert associates.
INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP
Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
From Postcodes to AI: Redefining Digital Agencies with John Readman of ASK BOSCO
This podcast features a conversation between Robert Craven and John Readman, discussing John's career in digital marketing and the evolution of agency models.
Obsess about Gross Profit! - with Rory Spence of The Wow Company
In this GYDA podcast Robert talks to Rory Spence of The Wow Company.
The Digital Agency Market and Strategies for Success with John Readman of ASK BOSCO
In this GYDA Talks, Robert talks to John Readman of Modo 25 and Ask Bosco. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses.
Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work with their performance data and teams in increase sales and reduce ad spend.
Seeing the Agency Sector Clearly: Real Data, Real Decisions with Tom Salmon of Agency by Agency
Tom supports agency founders and leadership teams to solve gnarly issues. As Co-founder of Agency by Agency, he heads up product development and leads on bespoke research and work with M&A advisors.
A people-centric business leader, strategist and marketer, Tom works with agency founders and management teams to develop differentiated propositions, improve operations and manage change.
Where Are Agencies Headed? With Nate Burke of Diginius
”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving, developing teams and people, and integration of online and offline worlds.
I am the CEO at Diginius, a London based software and services company with a performance driven approach designed to help you grow your business online.”
Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth with Paul Sullivan of ARISE GTM
In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy is overlooked, giving you a sense of security about its thoroughness.
Repositioning for Agency Success with Will Roberts of WebBox
This podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency.
Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge.
Transforming Profitability Through a Culture of Productivity with Amanda Sokell
The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organizations.
From Success to Failure to Success. An interview with Phil Bray from Yardstick
The podcast features a conversation between Robert Craven and Phil from Yardstick, focusing on Phil's experiences as a business owner and the lessons learned from both successes and failures in his career.
Creating a Business to Support Health with Steve Grant of Figment
In this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their ideal clients and grow healthy, sustainable businesses.
Thought Bubble - CTRL ALT DEL Your Time
You need to ruthlessly claw back an hour a day so that you are being truly effective when you do work. Watch this video short from Robert on how to do so!
Why We Should Celebrate Mid-Level Agency Managers
Listen as Rob talks about your mid-level managers and why you should be investing in their future, with leadership and management training to develop their skills and mindset. Your agency's future leaders need commercial awareness, strategic thinking and entrepreneurial flair.
Saying No, to enable high performance - Andres from Holini
Janusz and Andres discuss: Running an agency that has a waiting list of high quality clients, due to:
- Hiring only the best talent (1/100 of applicants)
- Saying no to clients that we aren't confident that we can deliver 100% quality for
- Saying no to services that we're uncomfortable with
Building Your Mid-Management Team's Commercial Awareness
In this GYDA Talks Bitesize, listen as Rob talks through how and why you need to build your team's commercial awareness and business acumen through leadership development and training..
What’s the Problem with Recruitment in Agencies? Noel Andrews, JobRack
In this GYDA Talks, Rob talks to Noel Andrews of JobRack. Noel is passionate about helping businesses to grow through hiring great people. With JobRack, Noel is telling the world about the incredible level of skills, education and cultural alignment available from remote workers.
Happy People Do Great Work! Jaye Cowle - Launch
In this presentation from GYDA Summit 2023, the awesome Jaye Cowle of Launch talks about why happy people are key to a productive, profitable and happy agency.
Director Fatigue - the Agency Leader Affliction
In this video, Rob discusses the concept of director fatigue and how it is affecting various aspects of our lives. He highlights the current state of affairs, the sluggishness in pipelines, the prolonged duration of tasks, and the exhaustion experienced by agency directors and clients alike.
Values Drive Value, How to Market with Purpose - Marion Gould, Microsoft
Recorded at our 2023 GYDA Summit, Marion Gould of Microsoft shared highlights from Microsoft Advertising’s research on ‘Marketing with Purpose’ and how building trust and inclusion with your customers, drives long-term success.
Always Be Changing - How to Adapt Operations as You Grow - Oliver Zenglein - The Boutique Agency
In this presentation from GYDA Summit 2023, the amazing Oliver Zenglein of The Boutique Agency presents his thoughts on why you should be constantly changing and adapting your operations to ensure your agency grows and develops without becoming out of control.
Stepping Outside the Agency Bubble: Eye-Opening Insights from a Former CEO
n this GYDA Talks, Robert talks to Marek Mrazik of Devin Brand. In 2005, Marek co-founded TRIAD, a digital agency blending creativity and technology. Marek's current passion is Allfred which enables independent agencies to boost operational efficiency.