In this episode, Remeny Royle and Robert Craven pull back the curtain on the all-too-common pitfalls in agency-client relationships.

Remeny helps agency owners and professional services to understand what their clients truly think of them. By listening to their clients, she can help proactively turn clients into advocates.

In this GYDA Talks, Rob talks to Robin Bonn, CEO and founder of Codefinary a specialist consultancy helping agencies reimagine differentiation to scale faster, command a premium, and attract top talent. With 25 years’ experience driving growth for global networks, independents, and start-ups, Robin has advised some of the world’s most renowned agencies and led pitches for brands including Spotify, Microsoft, and Ford. He is also an executive coach, Marketing Week columnist, founding co-chair of BIMA’s CEO & Leadership Council, mentor for SheSays, author of Market of One, and host of The Immortal Life of Agencies podcast.

Robert Craven hosted Roland Gurney from Treacle to discuss how agencies can improve their positioning by focusing on a clear specialisation to overcome market saturation and weak sales pipelines.

Roland introduced the "magic triangle" framework of "who," "what," and "how" to help agencies narrow their target clients, focus their service offerings, and define a unique delivery approach.

In this GYDA Talks, Rob talks to René Marek. René is the Founder of ByWednesday and Lead Summit, where he helps B2B companies across Europe build multi-million euro pipelines without chasing leads. Starting his career in sales, René experienced firsthand the grind of cold calling before discovering the transformative power of marketing-driven growth. Guided by principles of delivering quick results while building long-term foundations, he developed the Event-Led Go-To-Market model - using webinars, summits, and VIP events to convert anonymous contacts into warm leads and establish industry authority. Through his work and his conference, René empowers founders, CMOs, and sales leaders to align sales and marketing strategies around one core belief: the best companies don’t chase leads… they attract them.

In this GYDA Talks, Rob talks to Ryan Hall of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable and scalable solutions.

Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped lead global brands such as Deutsche Bank, HSBC, Sky, M&S, First Direct, Trainline, Vodafone, The Independent, UBS, Bank of America and The Times buy market-leading solutions.

His passion is to share his expertise and insights with other founders, CEOs and business leaders who want to create a market position that stands out in a B2B market.

Robert Craven interviewed Will Bagnall about Suso Digital's history, growth, and adaptation to the evolving digital landscape, including their specialisation in SEO, overcoming scaling challenges through talent strategies, and successful white-label partnerships.

Robert Craven and Amanda Walls of Cedarwood Digital, a Manchester-based performance marketing agency, discussed their client acquisition strategies, focusing on mitigating "ghosting" through initial calls and pre-qualification based on budget (£5,000-£15,000) and ideal client profiles (finance, insurance, healthcare sectors).  They emphasized a multi-pronged approach including LinkedIn case studies (at least one weekly), industry events, and a strong brand presence, while acknowledging AI's impact on SEO and the increasing importance of digital PR.

This podcast features a conversation between Robert Craven and John Readman, discussing John's career in digital marketing and the evolution of agency models.

In this GYDA podcast, Robert talks to Rory Spence of The Wow Company. Day-to-day, you can find Rory helping ambitious business owners who want to build beautiful businesses, make more profit, streamline their financial processes, and be able to take more time to work on the business, rather than in it.

In this GYDA Talks, Robert talks to John Readman of Modo 25 and Ask Bosco. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses.

Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work with their performance data and teams in increase sales and reduce ad spend.

Tom supports agency founders and leadership teams to solve gnarly issues. As Co-founder of Agency by Agency, he heads up product development and leads on bespoke research and work with M&A advisors.

A people-centric business leader, strategist and marketer, Tom works with agency founders and management teams to develop differentiated propositions, improve operations and manage change.

”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving, developing teams and people, and integration of online and offline worlds.

I am the CEO at Diginius, a London based software and services company with a performance driven approach designed to help you grow your business online.”

In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy is overlooked, giving you a sense of security about its thoroughness.

This podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency.

Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge.

The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organizations.

The podcast features a conversation between Robert Craven and Phil from Yardstick, focusing on Phil's experiences as a business owner and the lessons learned from both successes and failures in his career.

In this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their ideal clients and grow healthy, sustainable businesses.

You need to ruthlessly claw back an hour a day so that you are being truly effective when you do work. Watch this video short from Robert on how to do so!

Listen as Rob talks about your mid-level managers and why you should be investing in their future, with leadership and management training to develop their skills and mindset. Your agency's future leaders need commercial awareness, strategic thinking and entrepreneurial flair.

Janusz and Andres discuss: Running an agency that has a waiting list of high quality clients, due to:

- Hiring only the best talent (1/100 of applicants)

- Saying no to clients that we aren't confident that we can deliver 100% quality for

- Saying no to services that we're uncomfortable with