GYDA State of the Nation for Q1 2026 with Robert Craven

Robert Craven presents the "GYDA State of the Nation for Q1 2026," characterising the market as volatile. He emphasised that "trust is your superpower" for agencies facing AI, outdated business models, and low growth and goes on to detail winning strategies like niche specialisation and service expansion to possibly become "transformation partners." Robert concludes with an action plan for leaders to pivot from "traffic to trust" and drive decisive action.

Topics covered:

• State of the Nation and Market Volatility

• AI, Trust, and Market Outlook

• Current Reality and Benchmark Challenges

• Winner Strategies and VUCA Version Two

• Research Insights and Strategic Shifts

• Leadership and Trust as a Superpower

• Agile Leadership and AI Trust Dilemma

• Problem Identification and Action Plan

• Final Thoughts on Leadership