GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
These resources are a great start… or keep scrolling for more.
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Agency Utilisation Calculator
Do you know your agency's utilisation rate?
Use this calculator to work out the ‘utilisation rate’ for your agency.
Why? Because utilisation holds the key to your growth as a business. Too low and you’re leaving money on the table. Too high and morale becomes crushed and employee turnover increases.
It doesn’t matter if you have a team of 2 or 300, understanding utilisation and taking steps to improve it can be the catalyst for growth.
The best bit, you don’t need timesheets to figure out.
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Agency Accelerator Canvas
The AAC (Agency Accelerator Canvas) is a single-page strategy and planning tool to help ignite the growth of your agency.
Why does it work? Because it creates focus, defines our vision, sets out what we’re trying to achieve, and most importantly, how we’ll get there.
It’s NOT full of business school jargon, and it sits on a single page so it can hang proudly on your wall as a daily reminder of what you're striving to achieve.
Print it out, run a half-day workshop, share it with your team, and finally start growing your agency like you know you can.
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Shares and EMI schemes for Agencies
Along with other tactics, we often encourage our clients to use the power of equity as a lever for growth and to build a better business, with an invested team.
We’ve put together this simple, easy-to-understand guide to give you the lowdown on how equity and shares work and the knowledge you need to share ownership of your agency and motivate key people in the right way.
What it includes: Why incentivis, the difference between shares, options and EMI schemes, conditions (when they kick in). deciding how much to give and types of shares.
GYDA Workshop - Creating A Culture of Referrals with Dave Plunkett of Collaboration Junkie
In the workshop, Dave breaks down the essential components of creating a culture of referrals - mindset, skills, and process - while correcting common myths, offering field-tested techniques, and giving examples that agency leaders can apply immediately. The session combines strategic thinking with highly actionable steps to help agencies embed referrals into everyday practice rather than treating them as a last-resort pipeline booster.
How To Write Your Agency's Homepage So It Sells For You with Roland Gurney, Treacle
In this masterclass, Roland takes us through how to write a compelling homepage that helps you sell your agency.
Critique of Traditional Agency Homepages
Shift from Brochure to Offer Homepages
Homepage as a Testing Hypothesis
Four Key Elements of the Offer Homepage
Structuring the Offer Homepage
Case Studies and IP Differentiation
Managing Multiple Programs and the Future of Websites
Developing Targeted Offerings and Agency Structure
New Client - Red Flag Checklist
Agencies often complain about the clients they get. In the enthusiasm to get more clients, we often take on clients that aren’t always a great match for us. You need a mechanism to score your potential clients.
Client Pre-Qualification Checklist
Agencies often complain about the clients they get. In the enthusiasm to get more clients, we often take on clients that aren’t always a great match for us. You need a mechanism to score your potential clients.
Agency Utilisation Calculator
Do you know your agency's utilisation rate?
If it's over 65%, your agency is in the top 5%... awesome job.
But if it's below 45%, you may be under-performing... let's find out...
GYDA Story: Evelyn Timson, Aspect Film and Video
Listen as Evelyn talks about how working alongside other leaders helps her avoid the common pitfalls of running an agency and helps to bring new ideas into her business.
GYDA Story: Anabela Luca, adLemonade
Listen as Anabela talks through her experience of working alongside other agency leaders, in a mastermind group.
Book Download - They Ask You Answer
To compliment our Marcus Sheridan interview you can download the first chapter of his book They Ask, You Answer.