How To Write Your Agency's Homepage So It Sells For You with Roland Gurney, Treacle

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Written By Jaime Stenning

Roland Gurney is a renowned marketing expert and the owner of Treacle, a leading marketing agency that specialises in positioning, differentiation, and messaging for other agencies. With a unique perspective on brand positioning and a proven track record of success, Roland helps agencies worldwide stand out in competitive markets.

In this masterclass, Roland takes us through how to write a compelling homepage that helps you sell your agency.

  • Critique of Traditional Agency Homepages

  • Shift from Brochure to Offer Homepages

  • Homepage as a Testing Hypothesis

  • Four Key Elements of the Offer Homepage

  • Structuring the Offer Homepage

  • Case Studies and IP Differentiation

  • Managing Multiple Programs and the Future of Websites

  • Developing Targeted Offerings and Agency Structure

  • Leveraging Audits as an Entry Point

  • Addressing Late Agency Engagement

  • Pricing Strategy on Agency Websites

  • Using Production Costs for Pricing Transparency

  • Comparing Paid vs. Free Entry Offers

  • Strategic Use of Price Tiers in Estimation

  • Importance of Clear Client Targeting

 
Jaime Stenning
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