ARTICLES
GYDA INISIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.b. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Learnings from Covid That We Can Use in the Current Economic Climate
Here's a list of the actions that high-performing agencies took to get through the slump caused by COVID that you can use to navigate the choppy economic waters.
Mastering the Art of Meetings: A Game-Changer for Agency Owners
Learn how to transform your meetings into turbocharged sessions that supercharge your agency's growth and efficiency.
Book Recommendations for Leadership Development - A Future Agency Leader Reading List
Wondering how to impart your business acumen and leadership knowledge to your agency managers? For a start, here is the list of books we recommend all mid-level managers read... we actually buy the ones with three asterisks for our GYDA consulting clients!
The Expertise Equation: The Digital Marketing Advantage
Have you ever wondered if expertise can be a driving force in your digital agency's growth? Well, you may be surprised to find out just exactly how vital being an expert in your field of work is. Read more in this article from Janusz Stabik.
The Core Foundation of Persuasion - Building Trust with Your Clients
In the world of business, trust and relationships are the bedrock of success. Starting here, how do you win people over? Blair Warren's 'The One Sentence Persuasion Course' holds the key. Let's break it down in a thread that transforms the way you connect.
How best to utilise your team members to build trust and understanding of your business.
GYDA leader, Robert Craven, uncovers the fundamental gaps between agency leaders and the teams that support them and why it's crucial not to overestimate your team's level of engagement in areas of the business you rightly obsess over.
Ditch The Guesswork - Get All Over Your Agency’s Numbers
15% is the new agency breakeven EBITDA. What’s your number?
If you don’t know, you should.
Wake up and smell the coffee: the numbers must add up if you want to grow your agency.
Let us run you through what stats you need to track - and how you can get control of the numbers.
The Customer is Still King: Customer Experience in 2023
73% of consumers say that customer experience (CX) is a deciding factor when purchasing. And after a bad customer experience? Nearly 89% of customers will switch to a competitor.
It's time to ensure your agency delivers a top-notch service and a customer journey fit for a king.
How Can a Mastermind Group Accelerate Your Agency Growth?
Mastermind Groups are a meeting of minds. A place where you can be honest and truthful about your situation: and you can expect to get honest and truthful feedback in return. In our latest blog, we get down to brass tacks about the results your agency can achieve - in the short and long run.
Unpalatable Questions a Shareholder Should Ask
We have produced a Shareholder’s Cheat Sheet. A guide to the questions you need to be asking yourself. A decent shareholder would ask some of these so why would you not ask them of yourself?
Calling Time on Billing by the Hour
Whilst hourly billing makes sense as a start-up, the numbers fail to stack up as you scale.
Changing up your pricing model might seem like a pretty daunting task, but trust us, getting your pricing on point will save you pain (and make you a healthier profit) in the long run.
Five HR Hacks Of High-Performing Agencies That You Need to Know
Numbers can be revealing: even when it comes to personnel. What’s the ratio in your agency between fee earners and non fee earners? Have you dug into how your staff hours are being utilised?
Agency Values - A Number One Priority or a Nice to Have?
Defining brand values help you to define the agency identity and all that goes with the brand, and the way you present yourself to the market. GYDA's latest blog will help you answer the most important questions when it comes to agency values.
State of the Nation 2022 - where we've been, what's ahead
From the very beginning of 2022, the world had to adapt to another new reality, a changing landscape, reminding us that only one thing is certain: we don't know what's ahead. Robert and Janusz wrap up GYDA’s year by looking at what's been and what you can do to prepare your digital agency for 2023.
7 Behaviours of Underperforming Agencies #7 - Happy Being Average
Don’t settle for average and put your agency’s growth and security at sake - test your touchpoints and champion client experience. Read our 7th instalment to behaviours of under-performing agencies - Happy Being Average.
7 Behaviours of Underperforming Agencies #6 - The Dangers of a Fixed Mindset
A fixed mindset puts limitations on more than your personal growth - but on your company’s as well. Discover why a fixed mindset hurts company culture as well as its bottom line… and how to address it.
7 Behaviours of Underperforming Agencies #5 - Using Hope as a Marketing Strategy
A marketing strategy based on hope is not only high-risk, but leaves your agency exposed. You need a strong, digital marketing strategy. Let’s help you take back control.
The Coaching-Mastermind Conundrum and Tight Budgets
With times getting tough, the investment in one-to-one interventions may not seem so very attractive; one-to-many activities will not give you the attention you need. Whereas the mastermind gives you the right blend of stimulation, attention, learning and accountability.
7 Behaviours of Underperforming Agencies #4 - Running Whilst Looking at your Feet
Learn the lessons of avoiding short-termism and building a future for your agency. Our 4th instalment of ‘7 Behaviours of Under-performing Agencies’ helps you lock in a clear strategy for your agency so you’re not ‘Running Whilst Looking at your Feet’.
How to win (going in and) coming out of the impending recession
Recession may be the best time to grow your agency. If we get it right, we can win in this most difficult of times - read how…