ARTICLES

GYDA INISIGHT

Thought leadership, insight and commentary for digital agency leaders

INSIGHT & ARTICLES

We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.

N.b. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).

Articles Jamie Stenning Articles Jamie Stenning

The Customer is Still King: Customer Experience in 2023

73% of consumers say that customer experience (CX) is a deciding factor when purchasing. And after a bad customer experience? Nearly 89% of customers will switch to a competitor.

It's time to ensure your agency delivers a top-notch service and a customer journey fit for a king.

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Articles Jamie Stenning Articles Jamie Stenning

How Can a Mastermind Group Accelerate Your Agency Growth?

Mastermind Groups are a meeting of minds. A place where you can be honest and truthful about your situation: and you can expect to get honest and truthful feedback in return. In our latest blog, we get down to brass tacks about the results your agency can achieve - in the short and long run.

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Articles Janusz Stabik Articles Janusz Stabik

Calling Time on Billing by the Hour

Whilst hourly billing makes sense as a start-up, the numbers fail to stack up as you scale.

Changing up your pricing model might seem like a pretty daunting task, but trust us, getting your pricing on point will save you pain (and make you a healthier profit) in the long run.

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Articles Jamie Stenning Articles Jamie Stenning

State of the Nation 2022 - where we've been, what's ahead

From the very beginning of 2022, the world had to adapt to another new reality, a changing landscape, reminding us that only one thing is certain: we don't know what's ahead. Robert and Janusz wrap up GYDA’s year by looking at what's been and what you can do to prepare your digital agency for 2023.

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Articles Jamie Stenning Articles Jamie Stenning

The Coaching-Mastermind Conundrum and Tight Budgets

With times getting tough, the investment in one-to-one interventions may not seem so very attractive; one-to-many activities will not give you the attention you need. Whereas the mastermind gives you the right blend of stimulation, attention, learning and accountability.

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