ARTICLES

GYDA INISIGHT

Thought leadership, insight and commentary for digital agency leaders

INSIGHT & ARTICLES

We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.

N.b. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).

Articles Robert Craven Articles Robert Craven

Article - Fight Zoom Fatigue

Zoom Fatigue is a real thing. Zoom drains your energy (BBC). We kind of know what we need to do to combat the info-intense, focused, and ultimately demoralising way of working. But we forget to.

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Articles Robert Craven Articles Robert Craven

Article - Adland and Digital Agencies Post-Pandemic

The pandemic has been like an asteroid strike but there are reasons to be cheerful!

The earth will survive but some dinosaurs will die. “Agencies are like cockroaches and not like dinosaurs. We scurry around, we figure out the new world” (Rishad Tobaccowala, Publicis Groupe).

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Articles Robert Craven Articles Robert Craven

Thought Bubble - Enthuse Your Customers And Staff

I am a great believer in nurturing the passion that you have for your agency - create fans and ambassadors for your product and suddenly life becomes much easier. It is simply not enough to deliver an OK service; you need to blow people away with your service and then they will tell others.

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