As a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy is overlooked, giving you a sense of security about its thoroughness.

Wondering how to impart your business acumen and leadership knowledge to your agency managers? For a start, here is the list of books we recommend all mid-level managers read... we actually buy the ones with three asterisks for our GYDA consulting clients!

Book review written by Robert Craven: The Road Less Stupid by Keith J. Cunningham