EXPERT MENTORS AND AGENCY LEADERS

CONSULTING, COACHING AND
MENTORING

One-to-one support, delivered by agency experts

EXPERT MENTORS AND AGENCY LEADERS

CONSULTING
COACHING AND
MENTORING

One-to-one support, delivered by agency experts.

IT'S ALL ABOUT YOU

Work one-to-one with a GYDA consultant, coach or mentor and get the help you and your agency need to improve performance and grow. Solve specific problems and uncover new and better ways of doing things.

OUR APPROACH

GYDA CONSULTING IS DELIVERED IN TWO FORMS

 

Strategic level - addressing and analysing a specific issue or set of issues and recommending a new and better way of working.

Tactical level - working with you and your team at a project level, to implement a new or better process for your agency.

See below for typical consulting projects.

STRATEGIC LEVEL PROJECTS

Helping agency leaders and boards to create a clear, actionable plan for the future. No waffle, founded on experience, delivered by agency growth experts.

STRATEGIC LEVEL PROJECTS

Helping agency leaders and boards to create a clear, actionable plan for the future. No waffle, founded on experience, delivered by agency growth experts.

CONSULTING

STRATEGIC PLAN

Vision workshop and 3-5 year business plan to support various growth strategies (grow to sell, grow to keep etc.).  Includes workshops, stakeholder management and report.

Fee: £5k-£20k

CONSULTING

VALUE PROPOSITION

Research and development of stand-out positioning and value proposition to help drive effective sales process. Includes research, creative development and report.

Fee: £8k-£12k

CONSULTING

SALES STRATEGY

Development of a concise, action oriented and implementable sales plan. Includes market research, strategy, roll-out plan, key objectives and KPIs.

Fee: £10k-£20k

CONSULTING

MARKETING
STRATEGY

Development of a concise, action oriented and implementable marketing plan. Includes market research, strategy (including inbound, and outbound plan), roll-out plan, key objectives and KPIs.

Fee: £10k-£20k

CONSULTING

MANAGEMENT TEAM AND BOARD

Definition and creation of a new management team, board process and business rigour to allow owners to step back.

Fee: £12k-£25k

CONSULTING

FINANCE REVIEW AND B.M.I.

Audit and review of financial systems, production of key financial processes, reports and BMI  (Business Mgmt. Info) to support the board.

Fee: £15k-£25k

COACHING, MENTORING + NED

Our clients can also benefit from coaching and mentoring, on a one-to-one basis. Consultancy focuses on issues in the business; coaching and mentoring work far more with the agency leader(s) to improve their own skillset over time.

Fee: £1.5k-£2.5k per month

COACHING, MENTORING + NED

Our clients also benefit for coaching and mentoring, on a one-to-one basis. Whereas consultancy focuses on issues in the business, coaching and mentoring works far more with the agency leader(s) to improve their own skillset over time. 

Fee: £1.5k-£2.5k per month

TACTICAL LEVEL PROJECTS

Helping agency leaders, senior teams and employees with processes, skills and behaviours to improve performance (across functions, people, teams and culture).

 

TACTICAL LEVEL PROJECTS

Helping agency leaders, senior teams and employees with processes, skills and behaviours to improve performance (across functions, people, teams and culture).

 

LEADERSHIP

Advanced Leadership and Management

Agency leaders are often excellent technicians, but find it challenging to lead and manage others.  We focus on the softer skills of leadership, skills are often missing in technical businesses. The course is action-oriented, insightful, practical and concise. Delegates will graduate with a spring in their step and able to lead others with purpose, confidence and authority.

Fee: £9,750

PEOPLE

Advanced Client Services

The largest source of leads for agencies is referrals, and referrals come from happy clients.  Yet effective client relationship management, focusing on Lifetime Value (LTV) and a proactive approach to customer experience is often overlooked. This course aims to up-skill delegates in effective account management.  To help create deeper, more meaningful relationships, reducing churn, increasing LTV & NPS and ultimately creating stickier, happier clients, who become advocates for your agency brand.

Fee: £9,750

EXIT

Agency to Exit Program

The Agency To Exit program will give you the skills and tools to accelerate your agency towards a high-profit existence and a high-value future exit. A successful exit of any kind requires a sustained and deliberate focus on creating structure and value for future investors or stakeholders. This program is designed for marketing agency owners or managers who want to rapidly grow the value of their business with the aim of achieving a successful exit in the future. You’ll learn how to double the value of your agency, build sustainable profits, and structure the business for a low-risk / high-value exit.

Fee: £4,500

SALES

Creating a Killer Business Development Strategy

Sales are the lifeblood of a digital agency. It is the foundation of success, the fuel that drives growth, and the key to sustainability. And yet, why do many agencies fail to bring in new business, expand their client base, and achieve revenue goals? It's a combination of factors, but one main reason is that few understand that sales is a strategic process.

Sales is an art and a science. It requires a deep understanding of human psychology, persuasion, and communication. It also demands tenacity, confidence and techniques honed over decades of experience. This is why agencies need experts to help—someone who can give them the knowledge, tools, and guidance to succeed. 

We help agency owners to craft a sales strategy, define their target audience, and create a compelling value proposition. Together we will build a pipeline and a measurement framework that ultimately closes more deals.

Fee: £5,000

CUSTOMERS

Strategic Customer Insight –
Deep Dive

Customer insight is often a blind spot for agencies – which means they can be slow to pick up on the signals that could lead either to account and business growth, or to disaster.

However good your account relationship, conversations with clients tend to be ‘transactional’ – geared to the matter in hand, rather than delving deeper. Quick satisfaction surveys, and even NPS scores can fail to generate meaningful, actionable insight – beyond a simple ‘tick box’ KPI. And clients don’t always share frank and honest feedback with their agency until the exit interview (and often not even then - ‘it’s not you, it’s me’ etc.).

As a result, agency leaders rarely get the chance to dig deeper and find out what makes their clients or prospective clients tick, what keeps them awake at night, and where the opportunities and pitfalls lie ahead.

Fee: £9,500

CUSTOMERS

Strategic Customer Insight – Workshop

A half-day workshop session with agency team members to unpack the findings of the deep dive customer research and strategise initiatives and ideas to address the issues and opportunities highlighted.

Fee: £3,000

OUR APPROACH

WE CARE 

 

Too many consultancy firms, in effect, have a hammer and make every potential client into a nail, fitting their consulting solutions irrespective of what is needed.

For us, it is all about the engagement and the chemistry.

What you’ll discover is that we care about our clients. 

We care about what they are doing, how they are doing it and, most importantly, why they are doing it. Despite what they say, this is unusual for a consultant, coach or mentor.

As you would expect, we have a process. You’ll discover that we have a process for most things - that is how we can duplicate what works best for you, our client. We need to work with you to understand and agree on what the real issues are and what the real objectives are. Only at that point can we map out the journey.

WANT TO DISCUSS HOW WE CAN HELP YOUR AGENCY?

 

We'd love to hear from you.  Use the form opposite to get in touch and we'll be in touch ASAP to book in a chemistry call to hear a little more about you, your agency and how we might be able to help.

80% Growth

"It has been brilliant having a coach who just focused on helping us achieve our plans - especially by introducing the use of OKRs with our Senior Management Team. As a result we achieved significant growth of around 80% with the same number of employees. "

ANN STANLEY // CEO, Anicca Digital