GYDA LIBRARY

RESOURCES, TOOLS + TEMPLATES

Tools to help agency leaders run a better business.

TOOLS FOR AGENCY LEADERS

Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.

These resources are a great start… or keep scrolling for more.

  • Agency Utilisation Calculator

    Do you know your agency's utilisation rate? 

    Use this calculator to work out the ‘utilisation rate’ for your agency.

    Why? Because utilisation holds the key to your growth as a business. Too low and you’re leaving money on the table. Too high and morale becomes crushed and employee turnover increases.

    It doesn’t matter if you have a team of 2 or 300, understanding utilisation and taking steps to improve it can be the catalyst for growth.

    The best bit, you don’t need timesheets to figure out.

  • Agency Accelerator Canvas

    The AAC (Agency Accelerator Canvas) is a single-page strategy and planning tool to help ignite the growth of your agency.

    Why does it work? Because it creates focus, defines our vision, sets out what we’re trying to achieve, and most importantly, how we’ll get there.

    It’s NOT full of business school jargon, and it sits on a single page so it can hang proudly on your wall as a daily reminder of what you're striving to achieve.

    Print it out, run a half-day workshop, share it with your team, and finally start growing your agency like you know you can.

  • Shares and EMI schemes for Agencies

    Along with other tactics, we often encourage our clients to use the power of equity as a lever for growth and to build a better business, with an invested team.

    We’ve put together this simple, easy-to-understand guide to give you the lowdown on how equity and shares work and the knowledge you need to share ownership of your agency and motivate key people in the right way.

    What it includes: Why incentivis, the difference between shares, options and EMI schemes, conditions (when they kick in). deciding how much to give and types of shares.

Resources Jaime Stenning Resources Jaime Stenning

GYDA Workshop - Creating A Culture of Referrals with Dave Plunkett of Collaboration Junkie

In the workshop, Dave breaks down the essential components of creating a culture of referrals - mindset, skills, and process - while correcting common myths, offering field-tested techniques, and giving examples that agency leaders can apply immediately. The session combines strategic thinking with highly actionable steps to help agencies embed referrals into everyday practice rather than treating them as a last-resort pipeline booster.

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Resources Jaime Stenning Resources Jaime Stenning

How To Write Your Agency's Homepage So It Sells For You with Roland Gurney, Treacle

In this masterclass, Roland takes us through how to write a compelling homepage that helps you sell your agency.

  • Critique of Traditional Agency Homepages

  • Shift from Brochure to Offer Homepages

  • Homepage as a Testing Hypothesis

  • Four Key Elements of the Offer Homepage

  • Structuring the Offer Homepage

  • Case Studies and IP Differentiation

  • Managing Multiple Programs and the Future of Websites

  • Developing Targeted Offerings and Agency Structure

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Resources Janusz Stabik Resources Janusz Stabik

Book Review - SYSTEMology by David Jenyns

This book will help you find the 20% of the 80/20 rule in a simple straightforward way. If you want to know how to make your business more scalable through simple, effective systems and how to get your team on board then this is the book for you.

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Resources Jamie Stenning Resources Jamie Stenning

The Agency Retainer Report 2023 by Nimbus

The Agency Retainer Report: Actionable insight for maximising your revenue and profit with retainers.

What you’ll get from the report:

Agency retainer benchmarks by overall turnover

Expert commentaries on the research findings

Agency pricing models and profit-growth opportunities

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