This tool takes a few numbers you already know about your team, your hours and your revenue, and shows you where the leaks are.

It works out your utilisation, your effective hourly rate, your gross margin and your cash runway, then holds each one up against what healthy agencies actually look like.

The AAC (Agency Accelerator Canvas) is a single-page strategy and planning tool to help ignite the growth of your agency.

Why does it work? Because it creates focus, defines our vision, sets out what we’re trying to achieve, and most importantly, how we’ll get there.

It’s NOT full of business school jargon, and it sits on a single page so it can hang proudly on your wall as a daily reminder of what you're striving to achieve.

Print it out, run a half-day workshop, share it with your team, and finally start growing your agency like you know you can.

Along with other tactics, we often encourage our clients to use the power of equity as a lever for growth and to build a better business, with an invested team.

We’ve put together this simple, easy-to-understand guide to give you the lowdown on how equity and shares work and the knowledge you need to share ownership of your agency and motivate key people in the right way.

What it includes: Why incentivise, the difference between shares, options and EMI schemes, conditions (when they kick in). Deciding how much to give and types of shares.