GYDA Workshop - Katie Lightfoot of RADA Business - Why Do Some Agencies Win the Pitch, When Everyone’s Offering the Same Thing?
Capability alone rarely decides whether you make the sale or not. In a room full of strong credentials, it’s the people - and how they show up - that make the difference.
This workshop explores what truly separates winning pitch teams from the rest. From first impressions and team dynamics to room presence, clarity of message, and emotional impact, we break down the five critical behaviours that turn a well-prepared pitch into a compelling performance.
If you want to move beyond “good enough” and consistently stand out when it matters most, this will give you practical, human-focused strategies to elevate how you pitch and win.
The workshop covers:
Pre-speaking presence: Focus on the "story" your body and team tell before you even begin speaking.
Collective cohesion: Clients should experience the team as a single, cohesive unit rather than a collection of disconnected individuals.
Designing the space: Treat the physical layout of the room as part of your presentation, ensuring the environment facilitates open, relaxed conversation.
One thought, one breath: Use deliberate pauses between ideas to allow the audience time to process information; this act of generosity dramatically increases memorability.
Dynamic Intention: Before presenting, clearly define what you want your audience to think, feel, and do. The goal is to move hearts and minds, not just provide information.
Managing tension: Release physical tension, often caused by pressure, to remain grounded, present, and responsive to the client's energy.
