GYDA Summit 2025 Presentation - Mark Colgan, GYDA - Virality Won't Pay the Bills. DMs Will.

With every agency fighting for attention on LinkedIn, it’s tempting to chase likes, comments, and viral reach. But most of that engagement isn’t coming from the people who’ll actually buy from you.

In this talk, Mark Colgan will walk through a practical LinkedIn playbook for agency owners who are ready to stop posting and start prospecting. He'll show you how to create a valuable asset, use it as a reason to reach out, and start real sales conversations in the DMs.

You don't need to go viral. You just need a system that brings the right people into your inbox - and in this session, you'll walk away with the exact playbook to make that happen.

Bio: Mark Colgan

Mark previously ran a 100-person agency and exited a Digital PR agency in 2022. He's a Sales Prospecting coach and has taught over 1000 students, and helps agencies with generating pipeline and closing deals.