GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
These resources are a great start… or keep scrolling for more.
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Agency Economics Calculator
This tool takes a few numbers you already know about your team, your hours and your revenue, and shows you where the leaks are.
It works out your utilisation, your effective hourly rate, your gross margin and your cash runway, then holds each one up against what healthy agencies actually look like.
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Agency Accelerator Canvas
The AAC (Agency Accelerator Canvas) is a single-page strategy and planning tool to help ignite the growth of your agency.
Why does it work? Because it creates focus, defines our vision, sets out what we’re trying to achieve, and most importantly, how we’ll get there.
It’s NOT full of business school jargon, and it sits on a single page so it can hang proudly on your wall as a daily reminder of what you're striving to achieve.
Print it out, run a half-day workshop, share it with your team, and finally start growing your agency like you know you can.
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Shares and EMI schemes for Agencies
Along with other tactics, we often encourage our clients to use the power of equity as a lever for growth and to build a better business, with an invested team.
We’ve put together this simple, easy-to-understand guide to give you the lowdown on how equity and shares work and the knowledge you need to share ownership of your agency and motivate key people in the right way.
What it includes: Why incentivise, the difference between shares, options and EMI schemes, conditions (when they kick in). Deciding how much to give and types of shares.
GYDA Summit 2025 Presentation - Bibi Raven, BibiBuzz - F*ck Normal, Weird Works: Use Your Weirdness to Generate and Qualify Leads
Bringing her huge personality and energy to our first afternoon session is the awesome Bibi Raven of BibiBuzz!
Bibi is talking: F*ck Normal, Weird Works: Use Your Weirdness to Generate and Qualify Leads.
GYDA Summit 2025 Presentation - Eleni Meraki, Meraki - The Meraki Way. Creating a Magnetic Business That People Want to Work for, Clients Want to Pay for, and You Love to Run.
What if the real edge in business today isn’t speed or scale—but soul? In this talk, Eleni shares how she built one of Europe’s leading Squarespace agencies by doing things differently—intuitively, intentionally, and human-first. She introduces The Meraki Way: a strategic approach to growth rooted in presence, truth, and emotional intelligence. Packed with practical insights and real-life examples, this talk is for agency leaders who want to grow sustainably, lead authentically, and build businesses that truly last.
GYDA Summit 2025 Presentation - Felix Dandrea, DUDA - Search Fragmentation in the age of AI
Seize the opportunity of AI-driven platforms fragmenting traditional search and position your clients for success in the new search environment. With customers increasingly turning to decentralized and AI-powered ecosystems, staying visible has never been more critical. Get actionable insights and strategies that will keep your clients visible and empower them to thrive in this unknown reality.
GYDA Summit 2025 Presentation - Janusz Stabik, GYDA - Is Your Agency Underperforming? Let’s Fix It!
The founder journey can be a lonely one, and there’s many bumps along the way. Fortunately those bumps are predictable - we can overcome them.
GYDA Summit 2025 Presentation - Paul Barnes, MAP - Financial Confidence for Digital Agencies: A Framework for Building the Business You’ve Always Wanted
If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency?
GYDA Summit 2025 Presentation - Mark Colgan, GYDA - Virality Won't Pay the Bills. DMs Will.
With every agency fighting for attention on LinkedIn, it’s tempting to chase likes, comments, and viral reach. But most of that engagement isn’t coming from the people who’ll actually buy from you.