GYDA Summit 2025 Presentation - Eleni Meraki, Meraki - The Meraki Way. Creating a Magnetic Business That People Want to Work for, Clients Want to Pay for, and You Love to Run.

What if the real edge in business today isn’t speed or scale—but soul? In this talk, Eleni shares how she built one of Europe’s leading Squarespace agencies by doing things differently—intuitively, intentionally, and human-first. She introduces The Meraki Way: a strategic approach to growth rooted in presence, truth, and emotional intelligence. Packed with practical insights and real-life examples, this talk is for agency leaders who want to grow sustainably, lead authentically, and build businesses that truly last.

Bio: Eleni Meraki

I build things and love to write.

I'm the founder of Meraki Branding, a creative studio I started in Greece seven years ago without a business plan. It's now a global studio that's worked with 700+ founders across 30 countries and is ranked in the top 1% of Squarespace agencies worldwide.

These days, my partner runs the studio, and I have space to create again. I write on Substack, and I'm launching my podcast called Attuned, gathering wisdom from teachers, elders, founders, and anyone who's lived deeply enough to know something true.

I live between Bali, Greece and Dubai.

Currently: finishing my book, learning from interesting people, trying to stay human in a noisy world.