Pricing, Positioning & Pitching – Blair Enns on How Agencies Must Evolve

Founder of Win Without Pitching, the sales training organization for expert advisors and practitioners.

Author of three books, The Four Conversations: A New Model for Selling Expertise (2024), Pricing Creativity: A Guide to Profit Beyond the Billable Hour (2018) and The Win Without Pitching Manifesto (2010).

Co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.

Advocate of integrity-based selling and value-based pricing, serving those who are experts first and salespeople second.

Blair Enns introduced his background as the founder of Win Without Pitching, a sales training organisation.

Here are the key talking points

• Challenges in Agency Sales and Marketing

• Production-Oriented vs. Market-Led Mindset

• Impact of AI on Agencies

• Pricing Models in the Age of AI

• "Win Without Pitching" Relevance

• "The Four Conversations" Model

• Challenges in Adopting the New Sales Model

• Blair Enns' Future Plans

• Key Advice: Specialisation and Pricing.