From Webinars to Clients: How Agencies Can Win with Event-Led Go-to-Market with Rene Marek from ByWednesday

In this GYDA Talks, Rob talks to René Marek. René is the Founder of ByWednesday and Lead Summit, where he helps B2B companies across Europe build multi-million euro pipelines without chasing leads. Starting his career in sales, René experienced firsthand the grind of cold calling before discovering the transformative power of marketing-driven growth. Guided by principles of delivering quick results while building long-term foundations, he developed the Event-Led Go-To-Market model - using webinars, summits, and VIP events to convert anonymous contacts into warm leads and establish industry authority. Through his work and his conference, René empowers founders, CMOs, and sales leaders to align sales and marketing strategies around one core belief: the best companies don’t chase leads… they attract them.

Rob and René discuss:

• Helping clients generate high-intent leads through an "event go-to-market" framework, believing events are the most effective way to generate leads.

• Observations on successful agency leaders, highlighting the focus on quality, customer service, and active involvement in marketing and sales.

• Overcoming overwhelm through niche and focus, the evolution of event go-to-market framework, changing attitudes towards webinars, and the importance of professionalism in their execution.

• Converting webinar attendees to clients, the cost of customer acquisition through webinars, and final advice for agency leaders, emphasising personal involvement in marketing and sales.