How to Position Your Agency as the Obvious Choice with Roland Gurney from Treacle

Roland Gurney is a renowned marketing expert and the owner of Treacle, a leading marketing agency that specialises in positioning, differentiation, and messaging for other agencies. With a unique perspective on brand positioning and a proven track record of success, Roland helps agencies worldwide stand out in competitive markets.

Robert Craven hosted Roland Gurney from Treacle to discuss how agencies can improve their positioning by focusing on a clear specialisation to overcome market saturation and weak sales pipelines.

Roland introduced the "magic triangle" framework of "who," "what," and "how" to help agencies narrow their target clients, focus their service offerings, and define a unique delivery approach.

Participants engaged in discussions about diversification, the success of specialised agencies, managing service delivery changes, leveraging case studies, branding, AI's role, pricing transparency, global market focus, handling comprehensive service requests, and broadening focus after niching.

The session concluded with Robert Craven thanking Roland @ Treacle for the insightful presentation and attendees for their participation.