Liberating The Profit Locked in Poor Lead Generation Process with Jon Payne of RevOps

In this GYDA Talks, Rob talks to Jon Payne… a "Totally unemployable" RevOps Consultant and Fractional Commercial Director.

‘It's called RevOps these days, but since 1998, I've been helping businesses grow through the creation and execution of digital strategies across marketing, sales and customer service, particularly around websites and, increasingly, HubSpot.’

Rob and Jon discuss:

• Defining RevOps

• RevOps and Agency Growth

• Systematising the Sales Process

• Improving Lead Nurturing and Qualification

• Forecasting and Deal Prioritisation

• Key Takeaways and Final Advice
  Profit is often locked in an agency's sales pipeline due to poor conversations or letting leads slip away… a systematic approach and better conversations, focusing on the client's real motivators (like buying a house in Italy), are essential for unlocking this profit and gaining referrals.

Quote for marketing

"Not another bloody dashboard. Build a better sales process."