How To Write The Perfect Digital Marketing Plan with PR Smith of SOSTAC®
In this podcast, Robert talks to PR Smith, marketing author, speaker/trainer, coach, consultant and creator of SOSTAC® Planning framework & the NFP Great Sportsmanship Programme.
Paul is proud to have helped thousands of organisations through his books, workshops & SOSTAC® framework. See his blog https://www.prsmith.org/sostac.
He trains, advises, mentors & coaches organisations re integrated marketing planning (inc. digital marketing, digital transformation, digital disruption), creativity & innovation - including KPMG, Linkedin & IBM or smaller innovative start-ups. Having been the first CIM 'Emarketing' Senior Examiner, many moons ago, it is nice to see clever digital businesses emerging. He enjoys training smaller innovative businesses through Accelerator Programmes & via the UK's CIM, the Marketing Inst. of Ireland, the Marketing Inst. of Mauritius and similar. See http://www.PRSmith.org/training.
Rob and Paul discuss and elaborate on the SOSTAC® framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use. Overcoming resistance to SOSTAC®, its long-term impact since 1993, and the critical need for a customer-centric approach in all business endeavours.
SOSTAC® Framework Audience and Benefits
PR Smith's Background and SOSTAC® origins
SOSTAC® Framework Components
Applying SOSTAC® in Agencies
SOSTAC® Planning and Review Cycles
AI Integration, Creative AI Prompting and Strategy Weaknesses
Effective Controls and KPIs in SOSTAC®
Overcoming Resistance, Longevity and Impact
Customer-Centric Approach
SOSTAC® Resources for Agencies
Visit sostac.org for more info.
