How To Write The Perfect Digital Marketing Plan with Paul Smith of SOSTAC
In this podcast, Robert talks to Paul Smith, marketing author, speaker/trainer, coach, consultant and creator of SOSTAC® Planning framework & the NFP Great Sportsmanship Programme.
Paul is proud to have helped thousands of organisations through his books, workshops & SOSTAC® framework. See his blog https://www.prsmith.org/sostac.
He trains, advises, mentors & coaches organisations re integrated marketing planning (inc. digital marketing, digital transformation, digital disruption), creativity & innovation - including KPMG, Linkedin & IBM or smaller innovative start-ups. Having been the first CIM 'Emarketing' Senior Examiner, many moons ago, it is nice to see clever digital businesses emerging. He enjoys training smaller innovative businesses through Accelerator Programmes & via the UK's CIM, the Marketing Inst. of Ireland, the Marketing Inst. of Mauritius and similar. See http://www.PRSmith.org/training.
Rob and Paul discuss and elaborate on the SOSTAC framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use. Overcoming resistance to SOSTAC, its long-term impact since 1993, and the critical need for a customer-centric approach in all business endeavours.
SOSTAC Framework Audience and Benefits
Paul Smith's Background and SOSTAC origins
SOSTAC Framework Components
Applying SOSTAC in Agencies
SOSTAC Planning and Review Cycles
AI Integration, Creative AI Prompting and Strategy Weaknesses
Effective Controls and KPIs in SOSTAC
Overcoming Resistance, Longevity and Impact
Customer-Centric Approach
SOSTAC Resources for Agencies
