The LinkedIn Growth Blueprint: Branding, Engagement, and ROI for Agency Leaders with Sarah Clay
In this GYDA Talks, Rob talks to Sarah Clay. Sarah is a LinkedIn trainer who helps professionals harness the power of social media to amplify their voices and grow their businesses. With a career that spans law, photography, TV production, and marketing, Sarah discovered her passion for social media while leading PR and social media for a film company. Growing up as the only girl among six brothers taught her creative ways to be heard -skills she now passes on to her clients. Driven by a desire to make an impact, Sarah brings her diverse experience and “secret sauce” strategies to empower others to stand out authentically on LinkedIn.
Rob and Sarah discuss how digital agency leaders struggle with LinkedIn despite knowing its importance, likening sporadic efforts to inconsistent gym attendance.
Sarah emphasises that LinkedIn should be viewed as a "networking party" focused on building relationships through consistent engagement, personal content, and purposeful commenting.
They also discuss strategies for personal vs. company branding, effective posting frequency, handling undesirable comments, and a three-step process for LinkedIn success, concluding that LinkedIn is trending towards a "pay-to-play" model where personal profiles drive engagement.
Topics included
Mindset Shift for LinkedIn Success: Networking Analogy
Personal vs. Company Branding
Personal Content and Boundaries
Posting Frequency and Purposeful Commenting Strategy
Three-Step LinkedIn Process
Targeted Engagement Hack
Metrics and ROI
Recommendations for Agency Leaders
