STUN Your Prospects: Andy Bounds on Storytelling, Proof, and Closing the Sale

In this GYDA Talks, Rob talks to Andy Bounds, who helps companies communicate better.

Credited by his customers with delivering £billions of value to them, Andy has improved the results of every organisation he has worked with, including some of the world’s largest companies.

To read more about Andy's books: http://www.amazon.co.uk/Andy-Bounds/e/B001JP9S3U

Rob and Andy discuss:

• Helping organisations sell more through "charming sales" rather than hard selling.

• The importance of referrals and introduces the "chain of yeses" strategy, where you ask clients who like you for a "favour" to connect with specific prospective companies.

• Overcoming implementation barriers through habit formation, emphasising "prioritise, diarise, and socialise," and "the afters" concept, focusing on client benefits and improved future states in all communications.

• The "STUN" framework (Stories, Teaching, Unique, Now) for proof and the "sense maker" approach for closing.