Scaling from a Startup to an International SEO Leader with Will Bagnall from SUSO

Will is SUSO’s founder and CEO. He started the company in 2014 as a two-person consultancy business and has transformed it into a team of forty specialists providing technical SEO services for clients in a wide range of industries.

While building SUSO, he has gained experience scaling a team of SEO experts and developed an international team based in Poland. Will values a people-first culture, which allows every one of SUSO’s employees to strive for the best in a safe, stimulating, and supportive environment.

Robert Craven interviewed Will Bagnall about Suso Digital's history, growth, and adaptation to the evolving digital landscape, including their specialisation in SEO, overcoming scaling challenges through talent strategies, and successful white-label partnerships.

They also discussed the significant impact of AI on search and Suso Digital's proactive approach to integrating AI into their services and strategies for the future. Will Bagnall advised new agencies to prioritise brand building and maintain perspective in their work.

• Introduction to Suso Digital

• Evolution from Full-Service to Niche Focus

• Breaking the Growth Barrier

• The White Label Strategy

• Strategy vs. Luck in Business Growth

• Impact of AI on the Agency Landscape

• Suso Digital's Approach to AI

• The Significance of Thought Leadership and Brand Building

• Future Outlook for Suso Digital

• Advice for Small Agencies