PODCASTS
GYDA EXPERT AND INDUSTRY LEADERS
Interviews, conversations & regular updates from the GYDA team and expert associates.
INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP
Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.
N.b. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Values Drive Value, How to Market with Purpose - Marion Gould, Microsoft
Recorded at our 2023 GYDA Summit, Marion Gould of Microsoft shared highlights from Microsoft Advertising’s research on ‘Marketing with Purpose’ and how building trust and inclusion with your customers, drives long-term success.
Responding to the Evolving AI Landscape - Presentation by Neil Collard
Our last presentation of the day was by our very own Neil Collard. Neil talked through the ever-evolving AI landscape, giving his insight into the challenges, risks and opportunities agencies have when implementing AI within their agency products, services and internal systems.
Positioning: The Key to Standing Out in a Competitive Market
Listen as Robert walks you through why positioning is key to everything you do... why should people buy from you and not from your competitors?
Digital Agencies Shouldn’t Do Digital… To Get Clients
Watch this GYDA Talks - Bitesize, where Rob talks controversially about why forging personal connections with your potential clients, works better than trying to market to them through digital marketing... your own speciality!
Why Should Agencies Leverage Podcasts - Mark Colgan
In this GYDA talks, Robert talks to Mark Colgan. Mark is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment.
Running a Successful Agency as a Female Leader - Ann Stanley, Anicca
Robert talks to Ann Stanley, Founder and CEO of Anicca Digital, about running a successful marketing agency as a female leader.
How to Operationalize Your Marketing - Sara Nay, Duct Tape Marketing
Build more clarity and control over your marketing by focusing on the customer journey. Listen to the latest GYDA Talks with Sara Nay from Duct Tape Marketing & Spark Lab Consulting.
Video - The New Rules of Marketing and PR with David Meerman Scott
Robert talks to David Meerman Scott about 'The New Rules of Marketing & PR.
Video - Gareth Healey on Stand Out or Die
In this GYDA talks, Robert talks to Gareth Healey about his new book 'Stand Out or Die.' Gareth is an agency coach who has been there and done it. He has over 25 years experience in the sector and for 15 years was the CEO and joint equity partner of his own £12.5M agency.