Need Answers To Challenging Questions?
You’re not alone in the challenges you face, the questions founders have about how to run a better business are common. We’ve tried to answer a few of these below.
How does niching increase my agency's valuation multiple?
A genuine niche raises the multiple because it signals defensibility, pricing power, repeatable delivery and lower risk, all things buyers pay up for. 'Niche enough' means you're a recognised leader in a defined space, with a track record, premium pricing and a clear reason clients choose you over generalists. Breadth feels safer to you; focus is what's worth more to a buyer.