Need Answers To Challenging Questions?
You’re not alone in the challenges you face, the questions founders have about how to run a better business are common. We’ve tried to answer a few of these below.
I don't have the energy to grow the agency myself but I want to see it grow, what are my options?
Build or buy the leadership that has the energy you've lost: install a CEO or strong MD to drive growth while you step back to chair, or bring in a growth-minded partner. You don't have to choose between grinding it out yourself and selling up. The key is being honest that the business now needs an engine that isn't you, and getting one in.
How do I actually use an ICP to turn briefs down?
An ICP only works if it has teeth, a written rule that lets you say no. Define your right-fit client tightly enough that some real briefs fail it, then agree as a team that failing it means walking away.
How do I read my own agency P&L properly?
Read it top-down in three blocks. Revenue: what you billed. Gross margin: revenue minus the cost of delivery, including freelancers and the proportion of salaries spent on client work, this is the number that matters most.
How do I stop being the bottleneck in my own agency?
Separate the decisions only you can make from the ones you've simply never handed over. Most founder bottlenecks are habit, not necessity.