Employee Advocacy with Rob Illidge of Vulse

Rob Illidge is the CEO of Vulse, the world’s leading employee advocacy platform dedicated to LinkedIn, helping teams turn personal profiles into powerful brand channels.

His journey in social media began in 2006 while studying at a university in Connecticut, where he became one of the first Britons to access Facebook. That moment sparked a fascination with how social networks could be used to drive business.

Since 2008, he has built a career and multiple companies in social media, technology, and AI. He has led teams, raised millions in investment, and grown from bootstrapped beginnings to Series A.

Frustrated by the agency model at the time, and inspired by The Pursuit of Happyness, he cold-called his way into building a digital agency from scratch. That agency has since gone on to work with some of the biggest brands in the world: Disney, Red Bull, Microsoft, and the NHS, helping brands think differently about social media.

Today, he leads a company helping enterprises unlock the full potential of LinkedIn. Whether through scalable advocacy platforms like Vulse or strategic brand building, he is passionate about making B2B social media a tool for genuine influence and growth.

In this quickfire 20-minute podcast, Robert Craven and Rob Illidge covered the following:

• Defining Employee Advocacy

• Content Strategy and Authenticity

• Implementation Strategy

• Advantages of Employee Advocacy

• Agency-Specific Challenges

• Best Practices and Common Pitfalls

• Accelerating Advocacy Programs