If you're still measuring AI's value by hours saved, you're setting yourself up to compete on price. The real opportunity? Repositioning AI as a genuine revenue multiplier, something that makes your firm perform at a level clients can't get anywhere else.
That means rethinking how you sell labour entirely. Think productising your anonymised industry data. Think Agent-as-a-Service models that make you essential infrastructure for your clients, not just another hourly rate to be negotiated down.
Specialise. The firms winning right now are the ones going deep into specific industries and building custom, high-value workflows nobody else can replicate.
Because the goal isn't speeding up the same old tasks. It's innovation that actually scales your business.