Values Drive Value, How to Market with Purpose - Marion Gould, Microsoft
Recorded at our 2023 GYDA Summit, Marion Gould of Microsoft shared highlights from Microsoft Advertising’s research on ‘Marketing with Purpose’ and how building trust and inclusion with your customers, drives long-term success.
A shift is starting to take place as brands stop considering people only in the context of their business needs and think more about what people are experiencing in the world around them. In an era where values drive value, brands must adapt or risk being left behind. Marketers have a platform to find out what truly matters; to form authentic connections, uphold consumer values and achieve brand equity. It is time to shift from product-centric to people-centric - don't get left behind.