You Don't Have To Be Gordon Gekko To Run a Great Business with Ade Holder of 427 Marketing
An SEO consultant/expert and speaker, business owner, surfer and advocate of all things positive.
After years in print and digital sales as well as management, and then into agency account management, I felt it was time to start something on my own, and 427 Marketing was the result.
427 Marketing is now in its 7th year and is still consistently delivering results and high-quality SEO for our wonderful clients.
Over the years, I have become more of a business owner and get less time to get my hands dirty, but still adore SEO strategy and content work because it is so fundamental to the success of almost all businesses.
427 Marketing is a specialist SEO agency.
A big agenda here in a wide-ranging conversation that included the following
Strategic Planning and Flexibility
Approach to Artificial Intelligence (AI)
Client Perception and AI Implementation
Client-Centric Value and SEO
Demonstrating Commercial Return and Attribution
Client Communication and Reporting
Diverse Client Base and Agency Positioning
Routes to Market and Growth Strategy
Ethical Capitalism and Workplace Culture
Personal Definition of Success
Brave Decisions in Entrepreneurship
Embracing Delegation and Change
2025 Success and 2026 Focus
Sources of Leadership Support
Final Message: Authenticity and Organic Growth: The final message was to be authentic, as "not being myself is not sustainable," and to approach clients and the team with openness and honesty. Ade also advised treating the business as a "living thing" that should be allowed to evolve organically, noting that change and new opportunities can come from unexpected directions.
