Video - The New Rules of Marketing and PR with David Meerman ScottNov 10, 2022
In this GYDA Talks, Robert talks to David Meerman Scott about 'The New Rules of Marketing & PR'.
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including, The New Rules of Marketing and PR - now in a new 8th edition - with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now, David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organisations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.
The New Rules of Marketing and PR
Fifteen years after the first edition, with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese, New Rules is now a modern business classic.
It’s used as a marketing and PR guide in thousands of companies and a text in hundreds in marketing, journalism, and business courses at universities around the world.
Robert and David discuss:
- Why the new book? Why now?
- How digital marketing and PR has changed in the 15 years since the 1st edition
- How agencies' short-termism and obsession with ROI hinders client growth
- How has the customer/buyer changed?
- The dangers of the algorithm (for all of us)
- Agencies' obsession with planned campaigns and inability to be more responsive
- News jacking and real-time marketing
- How have tactics changed?
- Big Takeaways for agency leaders
- What does he find himself saying a lot of the time?
Find out more about David Meerman Scott here: