Where Are Agencies Headed? With Nate Burke of Diginius
”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving, developing teams and people, and integration of online and offline worlds.
I am the CEO at Diginius, a London-based software and services company with a performance-driven approach designed to help you grow your business online.”
The Future of Agencies - the next year or so…
This podcast features Robert Craven interviewing Nate Burke, CEO of Diginius, about the challenges and opportunities for agencies in the current environment.
We discuss common issues that prevent agencies from scaling, such as the tension between winning and delivering work, financial discipline, and team retention.
We also touch on the importance of specialisation, innovation, and adapting to the ever-changing technological landscape, particularly the impact of AI.
The conversation explores the qualities that differentiate high-performing agencies, emphasising the need for engaged leadership, efficient operations, and a focus on client retention.
There's no one-size-fits-all playbook for success, but we stress the significance of specialisation, strong relationships, and continuous innovation to avoid stagnation.
Challenges for Agencies
Balancing Sales and Delivery: Agencies often struggle to balance winning new clients with delivering quality work to existing ones.
Financial Discipline: Deciding when to hire new staff and managing finances effectively is crucial.
Client Retention: Retaining clients long-term is key to profitability, as the initial onboarding phase is expensive.
Differentiation: Agencies need to innovate and offer unique services to avoid client churn.
Keys to Success
Engagement: Agency owners must be fully engaged in the business rather than treating it as a lifestyle venture.
Specialisation: Focusing on a specific vertical or niche can improve efficiency and profitability.
Strong Relationships: Building deep, trusting relationships with clients is essential, especially for family-run agencies.
Adaptability: High-performing agencies are willing to put in systems and processes and position themselves as unique in the market.
Understanding Client Needs: Being on top of the numbers and understanding what clients truly want is crucial for growth.
Honest Assessment: Agency owners should be honest about their skill sets and address any gaps.
No Magic Formula
There is no one-size-fits-all playbook for agency success. Different models can work depending on the owners' backgrounds, specialisations, and the specific market they serve.
