In this GYDA Talks, Robert, talks to Greg Gifford of Search Lab Digital. Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favourites.
Rob and Greg discuss:
COO vs CEO - ideas vs making it happen
Work ON or IN the agency
Lessons
Documented processes (track time for selling time) - efficiency leads to profitability… so we must avoid screw-ups… or lose clients/team - so reduce the bumps in the road
Do client work for too long
Dependent on referrals - get a sales team or process
HR Leader
No business education
Use Culture Index
Customer Service Rapport: Kaizan.ai
Service is easy but business growth is hard
Don’t be scared to let go and let others do the work
