Thought Bubble - What Do Customers Want?

VIDEO: 3:09 mins
AUTHOR: Robert Craven

In this thought bubble Robert talks Marketing 101... have you forgotten what your customers actually want?

Transcription:

Robert Craven  00:08

I want to go back to marketing 1.1, day one, page one, and so on and so forth. Because it just feels to me that people are just forgetting about what it is they do and what it isn't they make this frustration with why can't I sell more stuff, this frustration with what's going on that people aren't buying this awesome product or this awesome service that I run? After all, we run such a great service. And it's so wonderful. It's a marvellous look at the squeaky things and the bells and whistles that we deliver. And yet people aren't buying it. So why are people not buying our product or our service? And the answer is pretty damn simply because you're not making stuff that people want. Yes, I know that the marketing and business development and the proposition can be improved. But let's just get back to the basics of it. Yeah, if you're not selling a product, there's one or two reasons why it's not right, it's not working either. Your product is pants or alternative your marketing is pants. Now, in this day and age, most marketing should not be pants, because we have all these different opportunities to sell with different ways and communication levels and platforms and so on. And, and you know, just Google on elevator pitch Google on closing sales, Google on or whatever it is, you need to actually help you do that. So that's, that's not the impossible. The Impossible bit is about the market. If the market isn't buying what you offer, perchance, maybe the reason for that is because the market doesn't want what you're offering. So you need to go back and figure out what it is that the market wants, the market will buy from you, if you give it what it wants. And what do I mean by it will buy from you. What I mean is that they will use their credit card to actually purchase from you to make a purchase because they want what you sell. And that is all that matters. So go back to the drawing board and figure out what it is that people actually want from you. Don't create the product and then try and sell it build, build a church, build an army build a castle and they will come figure out what it is that they want and give it to them. And the assumptions that we make. They all want PPC they do not want Facebook advertising. They don't want SEO from us. They do not want email marketing from us. These assumptions are our assumptions as you make of me that whole thing. So figure out what it is. Figure out what it is that people want from you and give it to them. Simple as that.