The Power Of Customer Experience with Jo Boswell

In this GYDA Talks, Janusz talks to Jo Boswell of Sentio-B. Jo specialises in customer experience innovation and transformation, with particular expertise in helping organisations work out how to use their customer data, insight and technology to develop a customer mindset and drive customer experience improvements along with achieving the organisational and cultural change to become more customer centric and unlock business value.

Janusz and Jo discuss what is customer experience really, how it can help businesses (the power of it), why it differs from 'client services' (the rational piece), the power of emotions and how it can help with sales and customer retention.