Stepping Outside the Agency Bubble: Eye-Opening Insights from a Former CEO
In this GYDA Talks, Robert talks to Marek Mrazik of Devin Brand. In 2005, Marek co-founded TRIAD, a digital agency blending creativity and technology. By 2012, we branched out to Prague, escalating the agencies to 100+ employees became "Agency of the Year" multiple times, along with numerous awards like New York Festivals or Euro Effie Grand Prix. From our experience, we began crafting advertising products. Kontentino simplifies social media workflow in 1500 agencies globally. Marek's current passion is Allfred which enables independent agencies to boost operational efficiency.
Robert and Marek discuss:
Business Model: Unlike other service-based companies, agencies can rely on two separate revenue streams instead of one.
Workflow: Agencies have very specific processes (surprisingly similar to law firm processes)
Neglected Innovation: Though trend-aware, agencies often innovate at a slower pace than their clients.
People: Agencies combine varied personalities with opposing objectives and motivations.
Positioning - too much similarity, not enough credibility or finding your own market