Presentation - State of the Nation 2022

podcast strategy and planning Dec 12, 2022

As we enter 2023, we face more economic uncertainty around consumer demand, inflation and recession.  Watch as we step back and look at the agency space to discuss how we should approach 2023 and what we can learn from the past.


We had not one but two views of the 'State of the Nation':

1. Robert looked at the significant trends in the economy and propose the best way forward - this view is based on the latest research on what the high-achievers did coming out of the last recession.

2. Janusz delved into agency performance in the post-COVID era. How agencies have come out on top and why the under-performers failed.