Practice What You Preach - How to Make Niching work

leadership podcast strategy and planning Jan 25, 2024

In this GYDA Talks, Rob talks to Rob Dando, Managing Director of Finally. Having started building websites aged 13, Rob has now been involved in digital marketing for 24 years. Having seen technology change so much over this period it has been an exciting journey, which is now continuing as he helps FINALLY and its clients improve their sales and marketing, embracing technology at the core. Rob aims to empower teams to use technology to make continued improvements to both the sales and marketing journeys, providing a greater experience for the end-user. Analysing and understanding data allows for better decision-making, with the premise that nothing is ever perfect and that customer expectations will evolve. Rob therefore works hard to keep up with the latest technological advancements and innovations in order to train his team and teach his clients, with his ability and experience in solving problems ensuring the correct systems are in place to achieve their business goals. It is a very exciting time to be involved in marketing and Rob hopes to continue to share his passion and knowledge with many more people.

Rob and Rob discuss, practice what you preach - how to make niching work:

  • Alienate to Accelerate
  • Top 10 LinkedIn posts
  • You need to believe to commit
  • Fear of Missing Out
  • You need content… community…. thought leadership… case studies
  • Can we work with their competition…? exclusivity?
  • Open to a global market
  • And another niche…
  • Speaking to everyone is speaking to no one