How to Niche Your Agency with Paul Bellows, Yellow Pencil

podcast strategy and planning Mar 24, 2023

In this GYDA Talks, Robert talks to Paul Bellows. Paul is President of Yellow Pencil, working with a talented team of web designers and developers running projects for customers across North America. We think deeply about the organizational, citizen experience design, and technology aspects of digital government.

Paul focuses on transformation and systems thinking. And does his best to stay out of the way of the smart people!

Rob and Paul discuss:

  • Going from generalist to niche agency
  • What are we good at?
  • The journey?
  • It is not just the tech
  • Pros and cons of niching
  • Location, location, location
  • How to keep talent happy
  • Getting productised
  • Agency = a ridiculous mad business model
  • Niche down or amplify your content


Yellow Pencil