Bruce Daisley - Fortitude - The Myth of Resilience, and the Secrets of Inner Strength

mindset people and culture podcast Mar 02, 2023

In this GYDA Talks, Robert talks to Bruce Daisley. Bruce formerly ran Twitter's business in Europe, Middle East and Africa responsible for the development of Twitter in three continents. He is now a writer/consultant on better working published in Harvard Business Review, Wall Street Journal, Washington Post, Wired, The Guardian, The Daily Telegraph and more.

He runs the top business podcast, Eat Sleep Work Repeat. His first book - about improving work & work culture - was a Sunday Times #1 bestseller (it has been translated into 14 languages).

Robert and Bruce discuss:

  • Bruce's 2nd book, Fortitude
  • Exceeding expectations
  • Books as a positioning piece
  • The writing process
  • The first book, The Joy of Work
  • The 4 Pillars of Culture: Voice, Articulation, Space and Affiliation
  • Barcelona FC
  • Resilience is what? For whom?
  • Connection fosters better culture
  • Why growth mindset and resilience programs don't work


What if what we've been told about resilience is a toxic myth?

We're endlessly being told that if we want to be successful in life we have to be tough and stubborn. If we struggle, it's because we're weak and uncertain. Bruce Daisley thinks this is simply untrue, and in his new book the Sunday Times, bestselling author of The Joy of Work takes the notion of resilience apart, explains how it really works, and puts forward a new programme for building self-confidence and tenacity. He calls it Fortitude.

In this book, Daisley disproves the myth that only extraordinary people are successful, shows how to achieve a sense of control through simple mind exercises, and, above all, demonstrates how we can draw on those around us to empower ourselves and build our inner-strength. Offering empirically tested advice, Fortitude sets out a practical path to greater self-confidence and courage, not just for the elite few, but for us all.