Book - The Shortest and Best Book on Business. Ever.

book courses & learning resources Nov 01, 2021

READ: 2 mins
AUTHOR: Robert Craven

Here’s my latest book. It is a total of two lines. 14 words.


  1. Every morning, write a list of things that need to be done.
  2. Do them


Anyone who has followed me over the last few years will have noticed that each successive book gets shorter and more expensive. 

Well, the next book will be even shorter. In fact, this may well be it! But I won’t be charging for it.

In 20 years’ time, by a logarithmic progression, a Robert Craven book would be condensed to just over a page. Rather than waiting all that time I thought that we should just cut to the chase.

Those of you who have followed the Stop P***ing Around and Take Massive Action book chapters, blogs, articles and presentations, probably know exactly where all this is going...

All my work has a series of specific themes running through it. The themes interrelate and support each other. They are as follows:

Theme 1: Be clear about:
* Where are you now?
* Where are you going? Where do you want to be?
* How are you going to get there?

Theme 2: Focus on what you want and how you are going to achieve it.

Theme 3: Stop p***ing about! Take massive action.

That’s it. All the rest is commentary.