GYDA TRAINING

TRAINING THAT ACTUALLY IMPROVES THINGS

We don’t do “off the shelf” Expert-led, actionable, agency-specific development that moves the needle - fast.

We train agency leaders and teams to perform better - in sales, leadership, client services, and board-level impact.

Proud to deliver our training programs to agencies on behalf of

  • Google Partners

    Delivering global agency growth programs for Google Premier Partners and Google CSS partners since 2017.

  • NTU Business School

    Delivering digital agency scaling programs for digital and creative agencies since 2023.

  • BCI

    Delivering growth programmes, encompassing agency growth, sales, client services and AI adoption since 2018.

OUR TRAINING APPROACH

BUILT FOR AGENCIES

Delivered by people who’ve scaled them.

Every session is engaging, energetic, practical, and led by experts who know the agency world inside out. In-person or virtual. Tailored to the needs of the people in the room, our training programs are bespoke.

We’ll help you build capability that sticks.

Justyna Bundyra, Google

“Thank you so much for sharing your expertise through your fantastic training programme, it’s invaluable for our agencies. The feedback from our partners speaks for itself.”

TRAINING THAT DELIVERS

We will create a bespoke training program based on your students’ needs. Example subjects and fees include:

  • LEADERSHIP

    Develop great leaders.

    We turn talented managers into clear, confident leaders. Because good leadership isn’t optional when you want to grow.

    Covering: Strategic leadership, leading with vision and purpose, communication, providing feedback, managing conflict, managing up, managing unmotivated teams, time management, delegation, accountability, problem solving (and more).

    £8-£15k for up to 15 delegates

  • CLIENT SERVICES

    Develop clients who stay longer, spend more and become advocates.

    Stop firefighting and start owning the relationship. Better communication, better outcomes. Happier clients. Happier team. Higher spend. Healthier margins.

    Covering: Expectation setting, upsell, cross sell, strategic development, customer experience vs clients services, handling tough conversations, client advocacy.

    Fee: £8k-£20k

  • SALES

    Win better work. More often.

    We help your team sell with confidence, clarity, and control.
    No sleaze. No pressure. Just smart, structured conversations that convert.

    Covering: Influence and persuasion, consultative selling, pricing, pitch essentials, closing, objection handling, customer experience and trust building (and more).

    £7k-£20k for up to 15 delegates

  • BOARD DEVELOPMENT

    Think like an owner. Lead like a board.

    Train your leadership team to think beyond delivery and into direction, delegation and strategic leadership.

    We help you build a board that brings focus, accountability, and growth.

    Covering: Managing conflict, strategic and visionary, leadership, delegation, strategic decision making, teamwork, crisis management.

    Fee: £15k-£30k

Simon Pryce, Skylight Media

“This works. I've completed the GYDA course at Nottingham Trent University. If you're a business owner and you're not undertaking any form of continual professional development (CPD) or taking time out to work ON your business, as opposed to IN it, you're doing yourself and it a disservice. If you're an agency owner, then if there's a course you should do, it's this one. I did it to take time out, focus on my agency and see things from an outer perspective, but importantly to sense check my own strategy amongst peers and the course leader. It works.

Go and try it. You'll realise after the first in-class session that this is very different, supportive and authentic, as it's run by successful agency owners and ex-agency owners who've done it, succeeded and exited. I can't recommend it enough.”

WANT TO DISCUSS HOW WE CAN COLLABORATE?

We'd love to hear from you.  Use the form opposite to get in touch and we'll be in touch ASAP to book in a chemistry call to hear a little more about you, your instituation and how we might be able to help.